What is SEO?
SEO (or Search Engine Optimization) is the process of optimizing your website or landing page to improve its organic search ranking within search engines such as Google and Bing.
How can we help?
We optimize your site’s content and organization so that your site comes up near the top of the list of search engine results. Search Engine Optimization involves much more than choosing keywords. You must select clusters of keywords for each page and use them consistently in your HTML tags (Headings Titles, Alternate Image text, etc.). We use an innovative database-driven technique to generate clusters of key words that will be highly relevant to particular search scenarios.
Strategic Planning. Sharpen the strategy for your company’s online footprint. Our facilitated planning service provides a strategic analysis document based on structured interviews with key stake holders and an analysis of competitive sites.
Keyword Analysis and Strategy. Effective online marketing, from site and landing page design to organic search and ad campaigns, must be guided by a coherent keyword strategy. Our keyword services provide an analysis of likely user segments and the information needs of each segment based on an analysis of search query keywords that are related to your products, competitors’ search engine results, and emerging query trends.
Google Analytics Measurement Plan. A measurement plan is the standard Google recommended foundation for measuring and managing the continuous improvement process. We will help you define and document the key performance indicators (KPIs) to measure and prioritize your marketing initiatives. And we will put the most critical KPIs on a dashboard so that management, and the entire team, can focus on the critical numbers every day.
Search Engine Optimization (SEO) Audit. If you have an existing site and want to get more business from organic search, we can identify the opportunities with an SEO audit. We will use our automated tools to identify potential opportunities to improve both your position in search results, and the rate at which search users click on the search result for your site. Then, our experts will interpret the results for your business and plan the best way to improve your on-line presence.
SEO Upgrade. Based on our SEO Audit we will execute a series of tasks to upgrade pages on your site to make measurable improvements in your site’s KPIs, search engine placement, and click-through.
Google Analytics Testing Opportunities Review. We will do a systematic review of Google Analytics reports to identify and prioritize targets for your testing and site improvement activities. The analysis will quantify the likely impact of testing work and help you not only spend your resources wisely, but capitalize on the best opportunities quickly.
Our marketing strategy and planning services are based on real-world experience. Unlike many online marketing firms, our plans are practical because we don’t just plan, we implement. Our technical implementation experience and capabilities include:
- Dynamic Landing Page Systems. Dynamically targeted landing page systems for lead capture and super-fast lead distribution.
- Ecommerce. E commerce systems with database driven optimization features.
- Social Apps. Social media applications for Facebook, OpenSocial, and AddThis platforms with database technology to track performance of social media campaigns.
- Landing Page Testing. A/B and multivariate testing and targeting with Maxymiser, Adobe Target, and AEM.
- Advanced Ads. Ads with active forms for lead generation with a super-short path to conversion.